It is a new tourism trend that is quickly gaining popularity as it aims to make a difference in one’s life & others rather than travelling for leisure.
A reference could be that it could add a notable change to the traveller's diet. Instead of indulging in unhealthy meals they may join the organic movement and prefer nutritious & organic food.
One of the main aims of transformative travel is to be involved in something significant and add purpose to the trip.
Anyone who wishes to make a significant change in their lifestyle or spend time doing things that they never did in the past could avail the transformative travel.